The amazing amount of services present in the United States and around the world is fascinating to me. Someone, somewhere, can provide a service for just about any need imaginable. We rely on other people to do so many things for us on a day to day basis. Many services have evolved into enormous productions that provide much more than just the simple service.
One prime example of this are hair salons. The salon rarely ever just cuts your hair anymore. Gene Juarez, for example, has a full salon and spa. While at the facility (servicescape) one can get a haircut, facial, pedicure, massage, and much more. They offer a skin care line and personal consultations with their professionals. And by no means are these services just an added "bonus," you will definitely pay to be pampered, but people like to feel like their special and this elevated service is highly sought after.
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