Tuesday, April 21, 2009

Advertising and Promotion



I'm going to revisit advertising, just because it's such a vast topic with so many areas to explore. Some recent ads that I thought were very interesting are the new Microsoft PC and Apple iMac ads. Recently, Microsoft has been experiencing some pretty fierce competition from apple. As apple gains awareness and trust from consumers, the perceived risk of switching is beginning to decrease. When apple first introduced its operating system, there was a very high perceived risk from PC users because they had never used anything else. Seeing this competition rising, Microsoft launched an ad campaign reassuring PC users that their fears are correct, and staying PC is the way to go. They tell customers that Mac's are hard to use, there are technological walls to the rest of society. Mac's have ads telling consumers the opposite, and portraying their computers and sleek, sexy, and technologically advanced.


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