In the fashion world, downward and upward line stretch are commonly used by designers to expand their market and increase revenue. Downward line stretch is seen by a very high percentage of high end, haute couture designers. Many middle to upper-middle class consumers love their products but simply cannot afford the price. A downward line stretch allows these products to be attainable by a wider range of people. In addition, this helps spread the designers name and generate interest. Aside from just creating lower end garments, designers also expand themselves into the accessories market which allows a wider range of people to purchase something with their name on it as well.
The images above are a depict a prime example of a downward line stretch that was just launched. The first picture shows Alexander McQueen garments on the runway, which run up to $5,000 for one piece, and the lower picture shows the Alexander McQueen collection for target, starting at $19.99.
No comments:
Post a Comment