Thursday, March 5, 2009

Augmented Service





In today's society credit cards are inseperable from money spending. People like to buy things they can't actually afford, and credit allows this to become a possibility. This is an augmented service that many retailers offer to help lure people in to spending more money than they probably should. For example, electronic and jewelry stores often have credit cards because their products are so pricey. A customer rarely has $1,500 to fork over for a new flat screen, or $5,000 for an engagement ring. Offering credit allows these stores to acquire many customers that they would not be able to otherwise, and allows these customers to buy more and spend more, while the retailer is racking up even more money than they would have originally through high interest rates.

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