Brand personality and image is something that is important for many companies and consumers alike. In order to reach their desired target market, many brands need a highly specific image that the consumer can relate to, has something in common with, or aspires to be.
I chose to discuss Chanel because since the fashion house's creation, it has carried a very distinct and identifiable image. The brand was created by Coco Chanel, and carries her name. She began designing at a time when women were slaves to fashion, and what the male designers wanted them to wear. She proposed a change, classically elegant fashion that was surprisingly comfortable to wear. Long after Chanel's death, the brand still boasts an image modeled after it's creator: simple, and chic. Many young women desire Chanel because of its innovative and remarkable creator, and it's brand personality and image.
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